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The story of SADONI has a lot of heart and a lot of wilderness to it, so the name for this collection and photo shoot felt very fitting. Being a Norwegian bridal brand, founded with a desire to influence the bridal world with our sense of Nordic style and elegance – it makes us one-of-a-kind and as authentic and persistent as they come. l feel this shoot was as we are – real, pure, romantic, adventurous, wild and brave.This is a story of a day where we made magic happen! I am Trude SADONI, these are my dresses and this is how this shoot came to life.

Continue reading SADONI Bridal 2020 # WILD HEART
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Zsófia’s STORY

SADONI Bride of April 2019

Well, I was actually only searching for a second dress for the evening, as I had my dress already for the wedding when I found my SADONI outfit. Big mistake, because as soon as I spotted this beautiful, breathtaking combination of skirt and top dress, – I was just completely in love. I ordered the lace top, and wanted to wear it with some white trousers as my second outfit. But I was very soon quite unhappy with my other dress all together. So I decided to follow my heart and call Sevim from Brautzimmer in Salzburg, to order the skirt as well to get the complete look. It fitted me wonderfully!

Continue reading Zsófia’s STORY
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As a designer I have wanted to write a post about SILK for a long time. Mostly because it is something so unique and beautiful that I want to share it with you all. Also it has authentic value and meaning to me as the designer and founder of my bridal brand SADONI. The natural, pure and flowing silk fabrics, have been a big part of our signature style since the beginning. Being a Norwegian brand it is deeply connected to our Scandinavian identity and values.


SILK is a noble textile with rich and magical history. But even though SILK has its origin from China and isn’t from the north at all, the use of natural fibers and raw material is an important part of our cultural heritage. Despite the fact that structured linen and wool is a more common textile for us, SILK clothes have been found in our Viking tombs. It is a testimony that the refined fabric has found its way to our somewhat remote location a very long time ago.

Here in Scandinavia we are typically not fascinated by synthetic fabrics that have a shiny, plastic looking surface. We appreciate the delicate,
light, structured and down to earth feel of things. We find the understated natural expression pure, elegant, and more exclusive. For us, it is a symbol of  pure and authentic quality. That is why SILK is so in line with our philosophy and is an important part of our identity. Even though not everyone shares the same preferences, we do our best to tell our story and share our excitement as to why it has great value to us.  That is part of the reason to write this blog, to inspire and encourage. And in the end, I hope others feel the same!


Now back to the topic! Why does SILK gives such a magical touch to the making of a wedding dress? But first, it may surprise you what silk really is; SILK is the fine thread with which a silkworm spins its cocoon. The silkworm develops and grows in its cocoon and emerges 20 days later as a moth. The thread which is produced by the spinning glands of the silkworm is the finest and strongest natural fiber in the world. Silk is a protein fiber, meaning that is chemically quite similar to human skin. Because of this, SILK is often referred to as a ‘second skin’ SILK .


SILK has a very unique and natural shine that “illuminates” and it has an exclusive radiance no other fabric possesses. The softness of SILK cannot be found in other fabrics without being treated with additives. It truly flows in such a supple and soft way that it is irresistible to touch and feel. The lovely ability to drape heavily, and yet flow lightly; makes it perfect to create the most elegantly draped dresses.


To know that SILK both cools and warms simultaneously, makes the fabric ideal for both hot summer weddings and chilly winter weddings.  SILK can absorb up to 30% of its weight in moisture without feeling damp. It will absorb perspiration while letting your skin breathe. This can be an important point especially for those sensitive to heat as it will keep your body temperature comfortable during the intense day. Still the use of SILK in wedding dresses is unique and not many brands offer them, so I am happy to be one of the few who does.


SILK is not only comfortable, – it is the strongest, most flexible fiber there is. Despite of its delicate appearance, silk is relatively robust and easily bounces back to its original shape and shine with a bit of attention. Its smooth surface resists soil and odors as well so frequent cleaning is not needed. Still after being worn on your wedding day dry cleaning is necessary as spots may stay unless removed as soon as possible. SILK is also wrinkle and tear resistant, hypoallergenic, and easy to take care of.


When used naturally boiled, like we do here at SADONI – SILK is genuinely a hypoallergenic fabric, treated with no additives. It is not only good for your skin and health, but you are also doing the environment a favor by choosing a fabric that is naturally made. Yet, SILK is considered only partially sustainable and ethical due to its boiling process. Still the long lasting value and status of the fabric makes SILK easily reusable, recycled or remade into something else.

If you wish to color your dress, – SILK is also a perfect option. It absorbs dye well, compared to polyester fabrics that reject dye all together. If you choose a light color and dye it by hand, I promise you will have the most beautiful result! Giving the dress a new life you get the chance to re-use the dress and increase its purpose and value. SILK is simply too beautiful to be worn only once..


I’d like to leave you with this – why SILK? It truly is the most luxurious, and comfortable fabric there is! SILK has been and still is worn by royal princesses, celebrities and world leaders since it was discovered more than 5000 years ago. It is simply astoundingly beautiful and so soft, and comfortable to wear. And if your dress is made from this magical fabric – you will not want to take it off! Here, at SADONI, we believe that this is the main reason why SILK is perfect for your wedding dress! You deserve nothing but the best!

Written by Trude SADONI


SADONI Bride of June 2019

I am a big fan of the TV show where girls pick their wedding dresses, so I watched it daily all year since my husband Ben proposed to me. Finding my wedding dress was one of the main topics for me and the most exciting preparation task for the big day.

I was so happy to officially be allowed to go with my girl friends and try white expensive dresses for my own wedding. I tried on all of dresses I had dreamt about, and it felt like a fairy tail. It was just as much fun as I imagined and I liked a lot of them, but I felt a bit like a doll dressing up and not like myself. I couldn’t imagine wearing any of those big fluffy dresses at my own wedding after all, – even that was my desire from all the shows I had watched. I guess I discovered who I am in a way on my dress journey and wanted to show more of my own identity and to feel more effortless and elegant.

Continue reading TETYANA’S STORY
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SADONI Bride of September 2017

Finding SADONI dress was such a big coincidence – or maybe destiny!? My appointment at bridal boutique Brautzimmer in Salzburg was almost finished and I got changed in the fitting room. My maid of honor suddenly said from the outside: “Julia, there are some dresses coming in…”! It turned out that Sevim’s, Brautzimmer’s owner, next appointment wasn’t a future bride, but SADONI designer Hamid Sadoni and his Italian partner Luigi who had arrived to present the wedding dress collection 2018.

Continue reading JULIA’S STORY
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SADONI Bride of September 2018

I would say our wedding was “Hippy Chic”. It was exactly what we wanted – a garden party where everybody feels free to move and enjoy. We did not really have a “timetable”. Our inspiration was, that we really knew what we wanted, or even more important – what we did not want. We were lucky that the weather was wonderful, so we really got what we wished for.

Continue reading CONNY’S STORY