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Dear Valued Customers,

First and foremost, – I want to express my heartfelt gratitude for the incredible support and trust all our customers have shown us throughout the years at SADONI. The past two decades have been an extraordinary journey, and it’s your unwavering belief in us that has allowed us to grow and evolve as a bridal brand.

Now, the time has come to reveal a thrilling new chapter in the SADONI story. We are in the midst of a re-modeling process that will elevate our focus to where our heart truly lies – designing exquisite dresses for our cherished brides. As a part of this transformative journey, our SADONI brand store in Oslo is closing its doors in November 2023. But don’t worry, we have some incredibly exciting plans in the works! 


We are thrilled to announce an exciting collaboration with the esteemed bridal boutique, WHITE BY GREEN here in Oslo. This collaboration promises to provide our brides with an exquisite setting, where our beautiful SADONI collections will stand alongside top bridal brands from around the world.

WHITE BY GREEN, spanning an impressive 600 square meters with four fitting rooms, creates an inspiring atmosphere for brides to discover their dream dress. While we have cherished the personal connections with our brides, we believe in the power of collaboration and new opportunities. In these new surroundings, we are certain our dresses will captivate hearts like never before!

Continue reading SADONI & WHITE BY GREEN
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20 Years of Love & Passion | A Journey into My Universe

It has been an extraordinary two decades on a path fueled by creativity, love, and an unwavering dedication to the realm of bridal fashion. As I reflect on the journey from 2003 to 2023, – I am overwhelmed with gratitude for the experiences and growth that have shaped both my craft and my soul. 💖

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Launching a NEW store location!

The cat is finally out of the bag, – SADONI is growing & we have expanded to a new, larger brand store just around the corner from the old one! Here, we are creating a new universe to that includes lots of space to welcome more customers & an even wider selection of wedding dresses & accessories. After 20 years on the same premises, we are overjoyed to be able to spread our wings and fly high!

This is my designer dream 2.0 coming true! The story is identical to when I discovered my first store, – this time I randomly brushed by in the car instead of the bicycle, and came to an impulsive stop discovering the vacant empty windows. What if this little gem could be what I am looking for, I wondered? Impulsively went into the hair salon next door to get more information, and just like that, – I had a wonderful conversation with the nicest landlord, who agreed this was meant to be…

The timing was right & the universe delivered a dream location so centrally located it is practically right in front of a tram stop called Rosenborg next to Bogstadveien so everyone passing by can get a glimpse of our dream dresses. We got the largest display window, – with plenty of private space for both dresses and customers. Yet it’s intimate and exclusive and yes it took a lot of effort to get everything done on time. But we did it!!

We are extremely excited to share our new universe with exactly you and hope that you can come to our launch party – on 10.12.22!! Follow our story further, we offer free appointments, gorgeous designer dresses, and lots of good advice for your wedding day! We wish you a warm welcome to the new SADONI 2.0 – bridal shop & brand store!

  • Your designer Trude SADONI
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How to ensure your wedding planning puts a smile on your face!

You’re engaged! It’s the most amazing feeling in the world and the start of visualizing what kind of wedding you want to include important parts of who both of you are can be blissful and fun! But what if you’re bumping up against the fact that you’re not excited about the actual practical wedding planning process, or even hate it?  Please know, that you’re not alone! It’s totally understandable that engaged couples often feel anxious about all the details that must fall into place for a variety of reasons.

Here are some tips to help you through these emotions and put a smile on your face:  

Bohemian lace dress BOUNTY

1 Express yourself

Continue reading How to ensure your wedding planning puts a smile on your face!
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Celebrating 18 years of Norwegian bridal design

Entering 2021 I’ve been a designer for SADONI for more than 18 years! I decided it is a good time to celebrate and write a few words, while we still are in lockdown in need of some bright moments!! ✨ I am incredibly grateful to love what I do, and do what I love even that is quite a cliche! Considering what a challenging year it has been it is such a gift to feel growth and values flowing through my designs, – adding more stores to the SADONI family as we speak. We are determined to take on 2021 with passion and personality!

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Are you a unique bride?

Are you getting married, but don’t feel quite comfortable in a wedding dress or can’t find the ONE that speaks to you? I know finding your wedding dress can feel daunting, believe me! I have been there. Not reconciling with a traditional wedding style is a big part of why I am a bridal designer today!

The first time I put on a wedding dress I started to cry. But it was not happy tears, despite everyone assuring me that I looked beautiful… – It was tears of despair because the experience made me feel powerless, drowned, and misunderstood. The dress I put on took away everything that I am and it made me sad that I felt so unrecognizable in a dress that everyone seems to love…

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Being an entrepreneur

Entrepreneurs like myself are self-made, – I wasn’t handed a ready business or a fund of resources; I took my idea and the talent and passion that I had – and decided to build something with my bare hands. It takes a divergent mix of confidence, risk, tolerance, self-discipline, determination, and competitiveness to start a business and see it through to success.

There are only three things you need to start a business, a small amount of capital, a strong work ethic, and persistence. Even if it does cost money, the most valuable ingredient you need is a serious dose of self-confidence and a brave, never-say-die attitude. 

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Why does brand authenticity matter?

You’ve probably heard companies & brands described as “AUTHENTIC.” – But what exactly does this term mean and why does it matter? To me, it matters not only because we offer a handmade refined quality, but it helps to distinguish us as a design brand from other more commercial brands out there. Brand authenticity allows us to display more than just our product, but more about our values, our story, and who we are behind the product.

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What is a sustainable bridal brand?

Sustainability in bridal fashion is a pretty complicated and fascinating subject! There are lots of factors to consider, including what the garment is made of, its carbon footprint, how much the garment factory worker was paid to produce it, and where it’s going to end up after you’ve finished wearing it! 

The good news is that wedding dresses pose a unique opportunity to make sustainable, eco-friendly, and ethical choices, and look fabulous while doing it! It’s safe to say that sustainability is about limiting the social and environmental impact of your clothing. This means that many, many kinds of wedding dresses can be described as sustainable wedding dresses. Here are a few examples;

Continue reading What is a sustainable bridal brand?