Are you getting married, but don’t feel quite comfortable in a wedding dress or can’t find the ONE that speaks to you? I know finding your wedding dress can feel daunting, believe me! I have been there. Not reconciling with a traditional wedding style is a big part of why I am a bridal designer today!
The first time I put on a wedding dress I started to cry. But it was not happy tears, despite everyone assuring me that I looked beautiful… – It was tears of despair because the experience made me feel powerless, drowned, and misunderstood. The dress I put on took away everything that I am and it made me sad that I felt so unrecognizable in a dress that everyone seems to love…
I didn’t try on more dresses cause I knew I would feel the same and never went back to any wedding shop again, – I made my own dress. Well, to be honest, I made 5 different ones, before I was happy and felt like THIS is me. I ended up with a short dress in beaded golden lace from the exclusive French lace brand Solstiss. Paired with tall sparkling ballerina shoes with a big bow around my ankles, – I felt like a superstar and I still love it today! The hairstylist did mess up my hair tho again not getting my wibe, but that is a different story..
If you feel similar, I want you to know – you are not alone. There are different styles and many designers out there that understand and feel the same. I am hoping you can find yourself in one of them!
At SADONI we design modern, free, light dresses with character for the elegant, modern, and alternative bride. Dresses that tell a story with heart and values. 🖤 I want my designs to be more than wedding dresses, – I want them to reflect the women of today! I want them to be beautiful, free, modern, effortless, and pure to let your personality shine through.
I want you to find yourself in my designs,- that is why YOU are my biggest inspiration and why our collections are diverse!
Entrepreneurs like myself are self-made, – I wasn’t handed a ready business or a fund of resources; I took my idea and the talent and passion that I had – and decided to build something with my bare hands. It takes a divergent mix of confidence, risk, tolerance, self-discipline, determination, and competitiveness to start a business and see it through to success.
There are only three things you need to start a business, a small amount of capital, a strong work ethic, and persistence. Even if it does cost money, the most valuable ingredient you need is a serious dose of self-confidence and a brave, never-say-die attitude.
You’ve probably heard companies & brands described as “AUTHENTIC.” – But what exactly does this term mean and why does it matter? To me, it matters not only because we offer a handmade refined quality, but it helps to distinguish us as a design brand from other more commercial brands out there. Brand authenticity allows us to display more than just our product, but more about our values, our story, and who we are behind the product.
Sustainability in bridal fashion is a pretty complicated and fascinating subject! There are lots of factors to consider, including what the garment is made of, its carbon footprint, how much the garment factory worker was paid to produce it, and where it’s going to end up after you’ve finished wearing it!
The good news is that wedding dresses pose a unique opportunity to make sustainable, eco-friendly, and ethical choices, and look fabulous while doing it! It’s safe to say that sustainability is about limiting the social and environmental impact of your clothing. This means that many, many kinds of wedding dresses can be described as sustainable wedding dresses. Here are a few examples;
There are so many new exciting designer brands out there and also so many commercial brands or manufacturers that combine design with good value. So how to choose? Is it purely about the design or price, – or does the quality & story behind the product matter?
Personally, I would encourage you to be unique, colorful, and to put value into your choices that reflect who you are. Be creative & brave about how you create your style & wedding day, be yourself in everything you do. It is not a key to success alone, but surely it can’t hurt to be outstanding and authentic!
That this fairytale of a photoshoot happened is a miracle after all the obstacles put in our way, – but we kept believing and pushing despite rainy, cold days and in return we got a day full of the most magical sunshine. It really turned out to be WHAT every bride could only dream of, – and what creating wedding dresses is all about – to see them shine in the setting they are designed for!! Well we were missing the groom, but that’s a minor detail..
This photo shoot started with a desire to do a sunset city shoot, originally I wanted a rooftop with a drone filming from above and I promise that is coming! But as we also wanted to capture the urban street life, – we went with the river and bridges that I also adore in the sunset. The reflection of water is unmatched when it comes to a sun dropping on the horizon creating the most beautiful colors and mood.. We were rushing to make it as we had several locations so we managed only a few shots there, – but we did get it!!
Together we storm into 2020 and a new decade with our hearts filled with hope, love and freedom to make it what we want it to be!! I say TOGETHER cause that is what we truly are on this planet. Even it’s more often side by side, we all collide and our meetings make this world MAGICAL. Finding our soul mate, a new friend, a work colleague or just the daily meeting with the lady at the store or the guy on the plane. We all give and receive in a constant flow and learn something from each other.
The story of SADONI has a lot of heart and a lot of wilderness to it, so the name for this collection and photo shoot felt very fitting. Being a Norwegian bridal brand, founded with a desire to influence the bridal world with our sense of Nordic style and elegance – it makes us one-of-a-kind and as authentic and persistent as they come. l feel this shoot was as we are – real, pure, romantic, adventurous, wild and brave.This is a story of a day where we made magic happen! I am Trude SADONI, these are my dresses and this is how this shoot came to life.