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Why does brand authenticity matter?

You’ve probably heard companies & brands described as “AUTHENTIC.” – But what exactly does this term mean and why does it matter? To me, it matters not only because we offer a handmade refined quality, but it helps to distinguish us as a design brand from other more commercial brands out there. Brand authenticity allows us to display more than just our product, but more about our values, our story, and who we are behind the product.

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What is a sustainable bridal brand?

Sustainability in bridal fashion is a pretty complicated and fascinating subject! There are lots of factors to consider, including what the garment is made of, its carbon footprint, how much the garment factory worker was paid to produce it, and where it’s going to end up after you’ve finished wearing it! 

The good news is that wedding dresses pose a unique opportunity to make sustainable, eco-friendly, and ethical choices, and look fabulous while doing it! It’s safe to say that sustainability is about limiting the social and environmental impact of your clothing. This means that many, many kinds of wedding dresses can be described as sustainable wedding dresses. Here are a few examples;

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How to choose a bridal brand?

PHOTO credit : @storiesbyjosan, @renskezwaan_photography & @colettevanaggelenphotography

There are so many new exciting designer brands out there and also so many commercial brands or manufacturers that combine design with good value. So how to choose? Is it purely about the design or price, – or does the quality & story behind the product matter? 

Personally, I would encourage you to be unique, colorful, and to put value into your choices that reflect who you are. Be creative & brave about how you create your style & wedding day, be yourself  in everything you do. It is not a key to success alone, but surely it can’t hurt to be outstanding and authentic!

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The magical OSLO fjord photoshoot!

That this fairytale of a photoshoot happened is a miracle after all the obstacles put in our way, – but we kept believing and pushing despite rainy, cold days and in return we got a day full of the most magical sunshine. It really turned out to be WHAT every bride could only dream of, – and what creating wedding dresses is all about – to see them shine in the setting they are designed for!! Well we were missing the groom, but that’s a minor detail.. 

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Our enchanted CITY & SUNSET photoshoot

CROSSING oceans – SADONI Bridal 2021

This photo shoot started with a desire to do a sunset city shoot, originally I wanted a rooftop with a drone filming from above and I promise that is coming! But as we also wanted to capture the urban street life, – we went with the river and bridges that I also adore in the sunset. The reflection of water is unmatched when it comes to a sun dropping on the horizon creating the most beautiful colors and mood.. We were rushing to make it as we had several locations so we managed only a few shots there, – but we did get it!! 

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THANKS FOR THE RIDE 2019!

Together we storm into 2020 and a new decade with our hearts filled with hope, love and freedom to make it what we want it to be!! I say TOGETHER cause that is what we truly are on this planet. Even it’s more often side by side, we all collide and our meetings make this world MAGICAL. Finding our soul mate, a new friend, a work colleague or just the daily meeting with the lady at the store or the guy on the plane. We all give and receive in a constant flow and learn something from each other.

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SADONI Bridal 2020 # WILD HEART

PHOTOSHOOT

The story of SADONI has a lot of heart and a lot of wilderness to it, so the name for this collection and photo shoot felt very fitting. Being a Norwegian bridal brand, founded with a desire to influence the bridal world with our sense of Nordic style and elegance – it makes us one-of-a-kind and as authentic and persistent as they come. l feel this shoot was as we are – real, pure, romantic, adventurous, wild and brave.This is a story of a day where we made magic happen! I am Trude SADONI, these are my dresses and this is how this shoot came to life.

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WHY CHOOSE SILK FOR YOUR WEDDING DRESS

As a designer I have wanted to write a post about SILK for a long time. Mostly because it is something so unique and beautiful that I want to share it with you all. Also it has authentic value and meaning to me as the designer and founder of my bridal brand SADONI. The natural, pure and flowing silk fabrics, have been a big part of our signature style since the beginning. Being a Norwegian brand it is deeply connected to our Scandinavian identity and values.

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Inside SADONI Atelier

You have been counting days till the wedding dress that you have ordered will arrive. Finally, it’s here! You take a moment to enjoy. Notice how soft it feels on your skin? How it fits your body and how incredible you look! Have you ever thought what it takes to create your wedding dress? We wish to share our values and work with you! Join us on a tour in SADONI atelier and meet our staff sharing how they prepare dresses. It is not just a phrase that love and laughter are sewn into them – it, indeed, is our passion here in SADONI.  

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